Research & Consulting

Providing expert analysis and strategic guidance to help businesses navigate complex challenges. This combination empowers informed decision-making and drives sustainable growth.

Strategic Market Intelligence Solutions

Navigate Market Complexity with Confidence and Clarity

Empowering Growth Through Market Intelligence

We recognise that staying competitive in today's fast-paced market requires not just data, but actionable insights. We deliver tailored Market Intelligence solutions that empower your business to thrive. Our insights help you uncover market potential and understand competitive forces, allowing for strategic positioning.

Tailored Market Intelligence Solutions

Our Market Intelligence services provide businesses with insights to navigate complexities, identify trends, and capitalize on opportunities. Clients use these insights to enhance strategic planning, operational effectiveness, and stay ahead of the competition.

01 / Strategy

Market Sizing & Landscape

At Synaara Consulting, we provide in-depth market sizing and landscape analysis that empowers organizations to understand current and future market potential. By leveraging comprehensive data and insights, we help you identify key segments, assess market demand, and uncover growth opportunities tailored to your business objectives.

Greater ROI 30%

Identification of high-potential segments to prioritize investment yielding greater ROI 30%

Targeted Growth

Enhanced resource allocation for targeted growth initiatives

Competitive Benchmarking

Competitive benchmarking measures client's performance against industry standards and competitors to identify areas for improvement.

02 / Strategy

GTM Strategy

At Synaara Consulting, we develop customized go-to-market strategies that ensure your products and services resonate with your target audience. Our approach integrates market insights and competitive analysis to create a roadmap that maximizes market penetration and drives revenue growth.

Tailored strategies

Tailored strategies that align with market needs and customer preferences.

Increased Market Share

Increased market share through focused positioning.

Faster Market Entry

Streamlined product launches for faster market entry

03 / Strategy

Competitor Landscape

At Synaara Consulting, we conduct thorough competitor landscape analyses that equip you with the insights needed to outperform your rivals. By evaluating competitors strengths, weaknesses, and strategies, we help you identify opportunities to differentiate your offerings and enhance your market position.

Strategic Advantage

In-depth competitor insights for strategic advantage.

Areas for Improvement and Growth

Measure your performance against key competitors to identify areas for improvement and growth.

04 / Strategy

Micro Market Analysis

Synaara Consulting specializes in micro market analysis, uncovering specific market segments that present unique growth opportunities. Our granular insights enable businesses to tailor their offerings to meet the precise needs of targeted demographics.

Deep Insights

Deep insights into niche markets for strategic focus.

Targeted Strategies

Gain detailed knowledge of specific market segments, enabling targeted strategies that resonate with local consumers.

High-Potential Micro Markets

Optimize marketing and operational resources by focusing efforts on high-potential micro markets.

05 / Strategy

Talent Assessment

Synaara Consulting assesses workforce capabilities, identifies skill gaps, and recommends talent strategies. We connect businesses with top professionals for expansion into new markets, ensuring the right team for success.

Enhanced Talent Alignment

Enhanced talent alignment with business objectives

Robust Performance

Implement robust performance metrics that help in setting clear expectations and evaluating employee contributions.

Reduced Turnover Rates

Reduced turnover rates through strategic hiring

06 / Strategy

Channel Health

Synaara Consulting assesses your channel health to ensure effective distribution strategies that drive sales and enhance customer experience. Our 360 degree evaluations help identify strengths and weaknesses within your channel ecosystem, enabling strategic improvements to achieve higher efficiency in the channel utilization.

Optimized Channel Strategies

Increased sales through optimized channel strategies.

Market Reach

Increase the market reach and strategize better utilization of channels.

Risk Mitigation

Risk mitigation through thorough channel evaluations.

07 / Strategy

Vendor / Channel Assessment / Selection

At Synaara Consulting, our vendor and channel assessment services help you choose the best partners to optimize your distribution strategy. We analyse potential vendors to ensure alignment with your business goals and capabilities.

Strategic Partner Selection

Strategic partner selection for improved collaboration.

Operational Efficiency

Enhanced operational efficiency through optimal vendor relationships.

Ideal Channel

Identify the ideal channel mix for new market entry.

Customer Insights

Tailored Insights for Strategic Growth

Like the saying-“Customer is King”, At Synaara Consulting, we recognize that understanding your customers is essential for driving business success. Our Customer Insights services are designed to provide deep, actionable insights that help you connect with your audience more effectively. Whether you aim to enhance customer experience, optimize marketing strategies, or drive product innovation, we offer a range of tailored solutions to meet your specific needs.

Our clients typically report a 20-35% increase in customer engagement and satisfaction within the first year of implementing our insights-driven strategies, positioning them for sustained growth and competitive advantage.

Journey Mapping

At Synaara Consulting, we analyse consumer behaviours and map customer journeys to reveal how your audience interacts with your brand. By incorporating sentiment analysis, we provide actionable insights that help you refine touchpoints and enhance the overall customer experience.

Comprehensive insights into customer decision-making processes

Improved customer satisfaction by refining key journey interactions

Increased retention rates by addressing pain points identified in the journey

Voice of Customer

At Synaara Consulting, we harness the Voice of Customer (VoC) insights to capture genuine feedback from your target audience. This enables you to understand customer sentiments, preferences, and expectations, guiding strategic improvements.

Real-time feedback that informs product and service enhancements.

Increased customer loyalty through responsiveness to their needs.

Improved brand reputation by addressing concerns swiftly.

Customer Segmentation

At Synaara Consulting, we specialize in customer segmentation to identify distinct groups within your customer base. This enables you to tailor marketing strategies and offerings to meet the specific needs of each segment.

Improved marketing ROI through targeted campaigns

Enhanced customer engagement by addressing specific preferences

Streamlined product development based on segment needs.

Brand Assessment

At Synaara Consulting, we conduct comprehensive brand assessments to evaluate your brand's strengths, weaknesses, and market positioning. This analysis helps you understand your competitive landscape and identify opportunities for growth.

Clear understanding of brand perception and market standing

Identification of key differentiators that enhance competitive advantage

Strategic recommendations for brand repositioning if necessary

NPS Diagnostics And Tracking

At Synaara Consulting, we utilize Net Promoter Score (NPS) diagnostics to measure customer loyalty and satisfaction over time. This tool provides insights into customer advocacy and areas for improvement.

Continuous monitoring of customer satisfaction levels

Actionable insights to enhance customer experience and loyalty

Identification of detractors and promoters to inform retention strategies

Product Feasibility & Opportunity Assessment

At Synaara Consulting, we assess the feasibility of new product concepts and market opportunities. This ensures that your investments align with market demand and customer needs.

Reduced risk in new product launches through data-driven insights.

Understanding of feasibility of new / novel product among target audience through research studies.

Improved alignment of product features with customer expectations

Enhanced innovation by identifying viable market opportunities

Pricing-Sensitivity Analysis

At Synaara Consulting, we conduct pricing sensitivity analyses to understand how changes in pricing affect customer demand. This helps you set optimal prices that maximize revenue while maintaining customer loyalty.

Data-driven pricing strategies that enhance competitiveness

Increased profitability by 30% through optimized pricing models

Improved customer perception of value

Marketing Campaign Evaluation

At Synaara Consulting, we evaluate the effectiveness of your marketing campaigns to ensure optimal return on investment. Our insights help refine strategies for future campaigns based on performance data.

Enhanced campaign performance through data analysis and insights

Increased marketing ROI by reallocating resources to high-performing strategies

Continuous improvement of marketing tactics based on results

Actionable Customer Insights & Market Intelligence

Accelerate Growth with Tailored Consulting Services

20-30%
Operational Boost

20-30%
Increase in Sales

30-40%
Cost Savings

With Synaara Consulting’s comprehensive services, your organisation can unlock valuable insights for gaining the agility needed to thrive in an ever-evolving market landscape. Whether you’re looking to refine your strategies, boost market intelligence, or navigate digital transformation securely, our experts are here to provide tailored solutions that empower your success.

Apparel

Leading Global Private Equity Firm

Analysing the Indian D2C Apparel Market

Medical Devices

US-based company specializing in Neuro Solutions

Navigating the Neuro Solutions Market in India

The Power of Knowing your Customer

Our tailored solutions help businesses achieve significant growth, efficiency, and market insights. Our market analysis, competitor benchmarking, and customer surveys empower clients to make informed decisions. From D2C apparel to neuro solutions and premium home improvement, strategic guidance for successful market entry.