Strategic Investment for Market Growth

Leveraging deep market insights through top-down analysis, competitor benchmarking, and customer research to drive informed investment decisions.

The Challenge

A Leading Global Private Equity Firm Wanted To Understand:

Total Addressable Market

The Total Addressable Market (TAM) and attractiveness of the Indian D2C apparel market, especially the casual wear segment, split by SKU price points, gender, age group, and channel.

Value Proposition Analysis

The client was provided with an investment thesis on the target, supported by quantitative and qualitative data derived from market sizing, competitor benchmarking, and value proposition analysis.

Key Purchase Criteria

Key purchase criteria and preferences for various brands across product categories, including value proposition strength and market positioning.

Key Target Competitors

Key target competitors and benchmarking across various parameters.

The Solution

Synaara Consulting implemented a comprehensive market analysis solution, utilising a top-down market sizing approach and competitor benchmarking through keyword analysis. This was complemented by extensive customer surveys and interviews to capture insights on brand preferences and purchase behaviour.

Key Initiatives

Market Sizing

Estimated market size for the D2C apparel market and online apparel segment, with a focus on casual wear penetration using a top-down approach by categories.

Competitor Identification

Identified target competitors based on SKU collection, brand positioning, and popularity through keyword analysis.

Expert Insights

Assessed customer, non-customer, expert, and vendor feedback to understand differentiation, strengths, and weaknesses for target competitors.

Market Penetration Calculation

Calculated casual wear market penetration based on expert interviews and market share of top players using revenue-based estimations.

Customer Feedback

Conducted a customer survey (N = 2,025) and in-depth customer interviews to understand the value proposition of various expressive brands.

The Result

To Make Strategic Investment Decisions The Client Was Provided With

A thorough assessment of the D2C apparel market size, including penetration levels of casual wear brands.

Detailed insights into key growth drivers and barriers affecting the market.

An analysis of customer preferences and key purchase criteria across various brands and categories.

A robust investment thesis, integrating both quantitative and qualitative insights, enabling the client to make informed investment decisions in the evolving D2C apparel landscape.

A thorough assessment of the D2C apparel market size, including penetration levels of casual wear brands.

Detailed insights into key growth drivers and barriers affecting the market.

An analysis of customer preferences and key purchase criteria across various brands and categories.

A robust investment thesis, integrating both quantitative and qualitative insights, enabling the client to make informed investment decisions in the evolving D2C apparel landscape.

Conclusion

Synaara Consulting's comprehensive analysis empowered the private equity firm with deep insights into the Indian D2C apparel market. The client is now equipped to make strategic investment decisions based on thorough market understanding, positioning them to capitalize on growth opportunities in the dynamic apparel sector.