Empowering Strategic Market Entry

In-depth research, market assessments, and expert interviews provided actionable insights, enabling informed decision-making for successful neurosurgical implant market entry.

The Challenge

A prominent US-based neuro solutions company wanted to understand:

Market Segmentation for Cranial Implants

A detailed breakdown of the neurosurgical implants market in India, with a focus on cranial implants and their various sub-segments.

Investment Dynamics in Private and Public Sectors

Insights into the investment trends and funding patterns across both private and public healthcare institutions in India.

Key Areas for Growth

Identification of high-potential growth opportunities within the neurosurgical implants sector, including emerging technologies and demand trends.

Stakeholder Decision-Making Processes

Analysis of how key stakeholders, including hospitals, surgeons, and procurement teams, make purchasing and investment decisions.

The Solution

Synaara Consulting deployed a comprehensive research solution, integrating extensive secondary research, healthcare infrastructure assessments, and targeted primary interviews with neurosurgeons. This approach enabled a robust understanding of market dynamics and the investment landscape, along with insights into buyer behaviour and market segmentation.

Key Initiatives

Comprehensive Secondary Research

We conducted extensive secondary research to gather critical information on the medical devices industry in India, focusing on the neuro cranial market segment. This included analysing market trends, competitor strategies, and regulatory factors.

Healthcare Infrastructure Assessment

Our team delved into the healthcare infrastructure in India, specifically targeting hospitals with neurosurgery departments. This analysis provided valuable insights into the availability and accessibility of neurosurgical services.

Financial Modelling

We developed detailed financial models to estimate the market size by both volume and value, offering a clear picture of potential revenue opportunities in the cranial implant segment.

Primary Interviews

To gain deeper insights into buying behaviour, we conducted primary interviews with 10 neurosurgeons. This qualitative research helped us understand the decision-making process, key personnel involved, and the critical pain points faced by practitioners when purchasing neuro solutions.

The Result

As a result of our comprehensive research and analysis , the client achieved several key outcomes:

The client successfully determined the total addressable market (TAM) and the serviceable addressable market (SAM) for neurosurgical implants in India, providing a clear roadmap for market entry.

We delivered an in-depth analysis of the investment landscape, offering insights into the distribution of capital between the large private and public markets, as well as identifying key areas for future investment.

Our research provided a detailed price comparison of top competitors in the segment and segmented the market by volume and value, enabling the client to position themselves effectively against existing players.

The client gained a comprehensive understanding of the factors influencing market growth, including opportunities and challenges, allowing them to refine their strategic approach.

The client successfully determined the total addressable market (TAM) and the serviceable addressable market (SAM) for neurosurgical implants in India, providing a clear roadmap for market entry.

The client gained a comprehensive understanding of the factors influencing market growth, including opportunities and challenges, allowing them to refine their strategic approach.

Conclusion

Through Synaara Consulting's rigorous research and analysis, the neuro solutions company was equipped with actionable insights and a solid foundation for entering the Indian market. Our comprehensive approach not only clarified market dynamics but also positioned the client for informed decision-making and strategic growth in the competitive landscape of neurosurgical implants.